BEGIN:VCALENDAR METHOD:PUBLISH PRODID:-//github.com/rianjs/ical.net//NONSGML ical.net 4.0//EN URL:https://studentevents.bham.ac.uk/ents/event/ics/4245/ VERSION:2.0 X-PUBLISHED-TTL:PT1H X-WR-CALNAME:How branded entertainment can be used for positive sustainabi lity impact (4245) BEGIN:VTIMEZONE TZID:GMT Standard Time X-LIC-LOCATION:Europe/London BEGIN:STANDARD DTSTART:20241027T020000 RRULE:FREQ=YEARLY;BYDAY=4SU;BYMONTH=10 TZNAME:GMT TZOFFSETFROM:+0100 TZOFFSETTO:+0000 END:STANDARD BEGIN:DAYLIGHT DTSTART:20250330T010000 RRULE:FREQ=YEARLY;BYDAY=-1SU;BYMONTH=3 TZNAME:BST TZOFFSETFROM:+0000 TZOFFSETTO:+0100 END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CATEGORIES:Social Sciences CATEGORIES:Green Week CREATED:20260223T155801 DESCRIPTION:How can the persuasive power of branded entertainment as a for m of marketing communication and be used positively for communicating abo ut sustainability? Join Katharina Stolley and Mattia Boscaino for this ta lk - no booking needed.\n\nhttps://studentevents.bham.ac.uk/ents/event/42 45/\n DTEND:20260318T120000 DTSTAMP:20260404T165240Z DTSTART:20260318T110000 LAST-MODIFIED:20260223T155801 LOCATION:Room 108\, University House SEQUENCE:0 SUMMARY:How branded entertainment can be used for positive sustainability impact UID:e434ff45-e1c9-420f-8ae7-8ad97dc62af8 URL:https://studentevents.bham.ac.uk/ents/event/4245/ X-ALT-DESC;FMTTYPE=text/html:

How can the persuasive power of branded ente rtainment as a form of marketing communication and be used positively for communicating about sustainability? Join Katharina Stolley and Mattia Bo scaino for this talk - no booking needed.

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https://studenteven ts.bham.ac.uk/ents/event/4245/

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This short talk from Katharina Sto lley and Mattia Boscaino is part of the Textiles\, People and Planet seri es being hosted by the Centre for Responsible Business and the Responsibl e Business Group at Birmingham Business School. This series of events\, d iscussions and micro-interventions have been designed to showcase their s ustainability research at the intersection of textiles\, people and plane t. \;

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This in-person talk provides an opportunity to learn about the persuasive power of branded entertainment as a form of marketin g communication and how it can be used positively\; for communicating abo ut sustainability.

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Photo by Erick Mclean via Unsplash.

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