This short talk from Katharina Stolley and Mattia Boscaino is part of the Textiles, People and Planet series being hosted by the Centre for Responsible Business and the Responsible Business Group at Birmingham Business School. This series of events, discussions and micro-interventions have been designed to showcase their sustainability research at the intersection of textiles, people and planet.
This in-person talk provides an opportunity to learn about the persuasive power of branded entertainment as a form of marketing communication and how it can be used positively; for communicating about sustainability.
Photo by Erick Mclean via Unsplash.